Event
GITEX 2025: Visit Zen at Hall 3, Stand H3-25
January 5, 2025
January 5, 2025
Zen will be exhibiting at GITEX 2025, the region’s largest technology and innovation event, at Hall 3, Stand H3-25. This announcement covers what visitors can expect at the Zen stand, which product lines will be on live demo, and how to arrange a meeting with the team during the show.
GITEX draws technology decision-makers, IT teams, and partners from across the region into one venue over the course of the week, and it has become one of the few times each year where Zen’s product, sales, and technical teams are all in one place at the same time, available for in-person conversations rather than a scheduled call weeks out.
Zen’s stand will feature live, hands-on demonstrations across the company’s core solution areas rather than static displays, giving visitors the chance to actually try the hardware and see how it performs rather than reading a spec sheet. This includes the latest unified communications hardware from Zen’s UCC and UCaaS vendor portfolio, storage and infrastructure solutions from the Storage & Memory category, and the newly added Nearity conferencing hardware line, set up in a simulated meeting room configuration so visitors can experience the framing and audio pickup firsthand.
Technical specialists from each product area will be on the stand throughout the show, available for both quick product questions and deeper technical conversations for visitors evaluating a specific solution for their own environment. Unlike a typical trade show interaction limited to a few minutes at a busy stand, visitors with a specific technical requirement can schedule a longer, focused session in advance to make sure the right specialist is available when they arrive.
Zen’s stand is located in Hall 3, Stand H3-25, in the section of the show floor focused on enterprise infrastructure and communications technology. The stand location was chosen deliberately to sit alongside complementary vendors and integrators, making it easy for visitors doing a broader technology sourcing walk-through to include Zen as part of a single, connected route through the relevant part of the show floor rather than a separate detour.
Rather than a single fixed presentation repeated all week, the Zen stand will run a rotating schedule of short, focused demo sessions throughout each day of the show, so visitors dropping by at different times see a variety of live product walkthroughs rather than the same session on a loop. Unified communications hardware demos are typically scheduled during the morning show hours, when visitors are often mapping out priority stands to visit, while the conferencing and AV setup runs continuous hands-on sessions throughout the afternoon when foot traffic tends to peak.
Storage and infrastructure specialists will be available throughout the full show day for more technical, one-on-one conversations, since these conversations tend to run longer and benefit from a quieter moment at the stand rather than competing with a scheduled group demo happening at the same time.
Visitors who want to guarantee time with a specific product specialist, rather than relying on stand availability during the show, can request a meeting slot ahead of time through Zen’s events team. This is particularly recommended for anyone evaluating a specific solution for an active project, since GITEX draws large crowds and stand time can be limited during peak show hours without a scheduled appointment.
For visitors without a specific pre-booked meeting, the stand team welcomes walk-ins throughout the show and can typically accommodate a product demo or general conversation on the spot, though wait times may be longer during the busiest periods of each show day.
GITEX remains one of the few events each year where Zen’s team gets to have in-person conversations with customers and prospects across every part of the region in one place, and the feedback gathered directly from visitors at the stand regularly shapes which product lines Zen prioritizes bringing into the portfolio over the following year. Several partnerships now live in Zen’s catalog, including recent additions to the AV and networking categories, trace back to conversations that started on the show floor at a previous GITEX.
For customers who have worked with Zen remotely or through an account manager but have not met the broader technical team in person, GITEX is also simply a chance to put faces to the people supporting their environment day to day, something that tends to matter more than it might sound on paper for a long-term technology relationship.
Zen can provide a limited number of complimentary visitor passes to GITEX 2025 for customers and prospects who would like to attend. Passes can be requested through your Zen account contact or directly through the events team, and are allocated on a first-come basis as the show date approaches, so early requests are recommended for anyone planning to attend specifically to visit the Zen stand.
“GITEX is the one week a year where we get to show, not just tell, what’s new across our entire portfolio in front of the people who actually use it every day.” — Zen Marketing & Events Team